Shroomify
Shroomify is the only mushroom identification too specific to Canada. As such, it represents an important tool for Canadians learning to identify mushrooms more safely. However, the app’s original design was holding it back, making a redesign and rebrand necessary.
What was the project?
Shroomify’s redesign needed to improve on multiple areas of the apps design, namely it’s limited features, an unfriendly UI, and an overall unattractive and unmemorable design. The new app would have to maintain the same goal as the original app — to help Canadians identify native mushroom varieties.
My process
I wanted to make sure that this ad campaign centred Play It Again Sport’s environmental message, while still showing sports equipment taking on a new life
To begin
I started by using the app to find out more about its features and issues. By compiling a list of the issues with the original app I was able to find solutions to each these problems. I developed personas to better understand the app's audience and address their needs.
Flow
Once I had a better idea of the user, I knew that the app's organization needed serious changes. I remapped the flow to make Shroomify more intuitive and integrated new features Camera ID, My Finds and Wishlist.
Sketches
From here I was able to look at the layout of the Shroomify app and the look and feel of the brand. I redesigned the Shroomify logo to be more memorable and representative of the app's story.
Final product
The new Shroomify app builds on the original introducing new features such as an AI photo identification tool, region specific search filters and the ability to save your finds and create wish lists. The look and feel of the brand is now more intentional and memorable. with this new redesign users are guaranteed to find Shroomify a more useful and enjoyable product.
