Nature Will Thank You
The Nature Will Thank You campaign highlights Play it Again Sport’s efforts to close the loop on consumption. In today's world of hyper consumption, its important to slow down our spending habits and give back to our communities and environment.
What was the project?
This advertising campaign encourages the public to give new life to their sporting gear by brining it to play it again sports while raising public awareness for the brand and it’s ethics.
My process
I wanted to make sure that this ad campaign centred Play It Again Sport’s environmental message, while still showing sports equipment taking on a new life
To begin
I began by doing research into the brand as well as visual research into the look and feel of the campaign.
Preliminary sketches
I created preliminary sketches of several concepts. Many of them had promise but ultimately I narrowed them down to this final concept.
Refined sketches
I made refined sketches and designs for both the primary campaign posters and the accompanying applications — bus boards, web banners and social media graphics.
Final product
The final product is a ad campaign that is effective across several mediums: Print, web advertisements, bus boards and social media. It achieves the goal of the project— to encourage the public to trade in their used goods with Play it Again Sports while promoting the brand’s message of sustainability.
